Social Media Is at the Heart of Any PR Campaign

But which social media platform should you focus on for PR? Well, pretty much all of them. Julie Martin, VP of Public Relations at The Halo Group, breaks down the how and why in this video.

It’s the latest installment in our SmartCMO series, a buffet of tips and insights that will help sophisticated marketers like you get the most out of every media dollar you spend.

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