Facebook Lead Ads Are a Powerful New Customer Acquisition Tool

But as effective as they are, they’re still some of the least intrusive units on the web. Christina Sottolano, Digital Buyer and Planner at The Halo Group, explains the magic in this video.

It’s the latest addition to our SmartCMO series, which packs all kinds of marketing wisdom into snack-size videos.

The series takes a dynamic look at how social media, public relations, brand strategy, traditional media, mobile, search engine marketing, and website development work together for brands that aspire to increase sales and market share.

Links To More Videos
In Social, Content Is King
Social Media Is at the Heart of Any PR Campaign

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