The Halo Group - Shine

We have achieved seamless interdepartmental integration through a non-proprietary process we call "talking to each other."

A Great Idea Inspires Work Across All Consumer Experiences

We pride ourselves on creating campaigns that communicate a powerful unifying message that is flexible enough to resonate across widely varied channels.

That’s why we start every project by bringing together people from strategy, media, creative, technology, and public relations.

PR & Social Media
Planning & Buying

Strategy is the connective tissue of our agency. Today’s communications convergence makes a master brand strategy that unifies content, channels, and platforms more important than ever.

  • Brand Positioning
  • Brand Identity
  • Competitive Audits
  • Consumer Research
  • Customer Journey Development
  • Messaging Hierarchy

As technology advances, so do consumers’ expectations of their experiences. Our creative and technology team works closely with strategy, media, public relations and social to craft campaigns and experiences that are as intuitive as they are purposeful.

  • Campaign Concepts
  • Experiential Marketing and Design
  • User Experience Design
  • Brand Identity
  • Package Design
  • Websites & Mobile Apps
  • Games

Great ideas are useless without great execution. Our production team is composed of relentless perfectionists with the chops to handle everything from package design to broadcast to live events.

  • Video
  • Digital
  • Print
  • Experiential

As mobile and social media continue to gain dominance as sources for news, editorial, reviews, and opinions, Public Relations can no longer be treated as an afterthought. Today, Public Relations as well as Social Media are at the forefront of the planning process.

  • Public Relations Strategy
  • Influencer Marketing Programs
  • Media Outreach
  • Proactive Reputation Management
  • Social Media Programs
  • Community Management & Content Development
  • Events

Fine-tuning a media plan to optimize every dollar is very much a science, and understanding how to orchestrate all of the channels to work together and connect with the audience is an art. Halo’s media team is a group of specialists in traditional, digital, social media, and search engine marketing. Media buying is similar—while there is a lot of math and data, the art of the buy really lies in growing personal relationships with reps and partners. Our buying excels at both.

  • Media Research & Analysis
  • Media Strategy
  • Planning & Execution

Most agencies look at analytics after a campaign, like a scoreboard after the game. Halo looks closely at analytics from concept to execution—the engine to understanding our audience and wrapping our creative ideas with insight-driven strategy. 

  • Metrics Reporting & Performance Management
  • Funnel & Conversion Analysis
  • Website Analytics
  • KPI Analysis
  • Social Media Auditing

A Global Boutique

We have successfully launched numerous European brands in the US market, and we’ve expanded US brands into more than 40 countries around the world.

Our office is in New York, but because Halo is a member of AMIN Worldwide, a global partnership of independent agencies, we have affiliates in more than 50 nations around the globe for market-level insights, media, and public relations.

AMIN Members Worldwide
  • 31

  • 30

  • 31
    Other Offices

  • 2300+

Latest News

The Today Show Enlists Halo to Uncover the Power of Branding

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Making a Fashion Statement in the Gen Z Fashion World

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Adweek Says Halo Looks for the Perfect Marketing Mix

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NYU Selects Halo to Grow
Global Executive Programs

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Social Media Adds Millions of Impressions to Liebherr’s Integrated Campaign

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Liebherr Co-Stars in
Dr. Oz "The Good Life"

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