We pride ourselves on creating campaigns that communicate a powerful unifying message that is flexible enough to resonate across widely varied channels.
That’s why we start every project by bringing together people from strategy, media, creative, technology, and public relations.
Strategy is the connective tissue of our agency. Today’s communications convergence makes a master brand strategy that unifies content, channels, and platforms more important than ever.
As technology advances, so do consumers’ expectations of their experiences. Our creative and technology team works closely with strategy, media, public relations and social to craft campaigns and experiences that are as intuitive as they are purposeful.
Great ideas are useless without great execution. Our production team is composed of relentless perfectionists with the chops to handle everything from package design to broadcast to live events.
As mobile and social media continue to gain dominance as sources for news, editorial, reviews, and opinions, Public Relations can no longer be treated as an afterthought. Today, Public Relations as well as Social Media are at the forefront of the planning process.
Fine-tuning a media plan to optimize every dollar is very much a science, and understanding how to orchestrate all of the channels to work together and connect with the audience is an art. Halo’s media team is a group of specialists in traditional, digital, social media, and search engine marketing. Media buying is similar—while there is a lot of math and data, the art of the buy really lies in growing personal relationships with reps and partners. Our buying excels at both.
Most agencies look at analytics after a campaign, like a scoreboard after the game. Halo looks closely at analytics from concept to execution—the engine to understanding our audience and wrapping our creative ideas with insight-driven strategy.
We have successfully launched numerous European brands in the US market, and we’ve expanded US brands into more than 40 countries around the world.
Our office is in New York, but because Halo is a member of AMIN Worldwide, a global partnership of independent agencies, we have affiliates in more than 50 nations around the globe for market-level insights, media, and public relations.
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