Your Brand value, ability to grow and extract profit from the marketplace is based on consumer (or business-buyer) trust and perceived product or service superiority. Whether you are a new brand struggling to break through the clutter, or an established brand looking to communicate your value to a new generation of customers, influencer marketing is a critical tool in your marketing toolbox.
Don’t let your Brand suffer the fate of invisibility. Halo is the influencer marketing division of Didit, a full-service branding and marketing agency based in New York. When combined with a holistic marketing plan influencer marketing can drive SEO, digital PR, and overall visibility to deliver the right message at the right time to current and future customers, including in Google results. (Yes, influencer content is indexed by Google and Bing)
Many factors have driven the popularity of influencer marketing, including the SEO benefits and the fact that co-created and influencer-driven content can be repurposed in social media advertising and sales/marketing materials.
Brands and businesses don’t just live or die based on a single campaign—they live or die based on visibility in Google, Bing, Twitter, Facebook, LinkedIn, the Blogosphere, as well as online and offline publications. When you have a marketing firm that cares about your success staffed with subject matter experts in all forms of marketing who are also great listeners and storytellers, you have the capability to succeed across the marketing channels that create customers and keep them loyal as you build your brand.
Engaging the Didit and Halo teams to drive your business forward is a sound investment. Failure to fully engage the power of influencer and digital marketing will assure your brands slow death spiral. You’ve already seen it happen to others. Don’t let it happen to you.