The value of your Brand allows you to extract incremental profit from the marketplace based on consumer (or business-buyer) trust and perceived superiority. Whether you are a new brand struggling to break through the clutter, or an established brand looking to communicate your value to a new generation of customers, influencer marketing is a critical tool in your marketing toolbox. Some target audiences are nearly impossible to reach other than via influencers, celebrities, cause marketing or PR.
Don’t let your Brand suffer the fate of invisibility. Halo is the influencer marketing division of Didit, a full-service branding and marketing agency based in New York. When combined with a holistic marketing plan influencer marketing can drive SEO, digital PR, and overall visibility to deliver the right message at the right time to current and future customers, including in Google results. (Yes, influencer content is indexed by Google and Bing)
Many factors have driven the popularity of influencer marketing, including the SEO benefits and the fact that co-created and influencer-driven content can be repurposed in social media advertising and sales/marketing materials.
How efficient is it to use endorsements from influencers or Celebs? What about the effectiveness of Cause Marketing, tapping the passion consumers have for nonprofit causes?
If you don’t know the answer to the above questions, they you are leaving opportunity on the table.
Brands and businesses don’t just live or die based on a single campaign—they live or die based on visibility in Social Media, News, Google, Bing, Twitter, Facebook, LinkedIn, the Blogosphere, as well as online and offline publications.
Consider engaging a marketing firm that cares about your success staffed with subject matter experts in all forms of marketing. We are great listeners… and storytellers, you have the capability to succeed across the marketing channels that create customers and keep them loyal as you build your brand.
Engaging the Didit and Halo teams to drive your business forward is a sound investment. Failure to fully engage the power of influencers, cause marketing, digital PR, social media and digital marketing will assure your brands slow death spiral. You’ve already seen it happen to others. Don’t let it happen to you.