Making a Fashion Statement in the Gen Z Fashion World
Ibiza-born, boho chic Flossy Footwear, popular in Europe for years, needed to break into the already crowded US market with their line of fun, exotic, strawberry- scented plimsolls.
We introduced not only the shoes but a Flossy lifestyle experience – music, signature cocktail ingredients and style recommendations to social influencers and trendsetters who then happily engaged their millions of fans and followers across the country.
The Win A Flossy a Week Sweepstakes quickly followed giving new fans a chance to win a closetful of free Flossy shoes.
In the first month, the sweepstakes generated nearly one million impressions
And over 100 media requests from top-tier fashion publications.