Social Media Adds Millions of Impressions to Liebherr’s Integrated Campaign

The Halo Group continues to position Liebherr as a leader in the luxury home appliance space by partnering with media great, Hearst Magazines, and world renowned interior designer Jeffrey Alan Marks, who is also a star on Bravo’s Million Dollar Decorators. We coordinated our paid media, public relations and production plans for maximum efficiency, leveraging Jeffrey Alan Marks’ social media reach as well Elle Décor, House Beautiful and Veranda’s circulation and Facebook presence. Through this innovative social campaign, Liebherr garnered over 9.8 million impressions.