Snapchat vs. Instagram

It’s a big month for Snapchat, whose parent company, Snap Inc. went public last week. On Wednesday, March 1st, Snap Inc. priced its first batch of shares at $17, and since then, they have gone up to $27, making it the biggest U.S. tech listing in more than two years.

Snapchat, an estimated $20+billion enterprise, is taking all the attention away from Instagram, who recently released “Instagram galleries,” a feature that lets users upload up to 10 images and videos in a single Instagram post.

Snapchat and Instagram are both giants in the photo and video space. So what sets them apart? And which is winning the social media game?

Let’s take a look at the difference between Snapchat and Instagram:


Overall, Snapchat is winning the social media game:

26.9% use Snapchat a little bit more than Instagram
26.5% use Snapchat a lot more than Instagram
51.7% say Snapchat is more popular than Instagram at their school

Nonetheless, both of these companies are in it for the long haul, and social media is a roller coaster full of many ups and downs; Instagram won’t go out without a fight and they have the backup of industry giant Facebook. Time will tell who will be the “winner”.

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