More Than Medicine
Millennials don’t want to be just another doctor.
In a category where students are wary of international medical school claims, our competitors talk about how many doctors they trained. But, our research showed that millennials don’t want to be just another doctor, a number. They are individualistic, and want to be involved in changing their world, particularly the future of medicine. So we knew we had to inspire them. We elevated the conversation and showed them how our doctors’ accomplishments were More Than Medicine. They were actually changing medicine for the better.
Every year, for the past decade, Halo has met or exceeded aggressive application and enrollment goals.