The Halo Group - Shine

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After a $400 million transformation into a luxury casino resort, the brand could not shake its “Beautiful Mount Airy Lodge” image.

Halo was tapped to build awareness among local and regional visitors, increase hotel stays, and to drive Player’s Club memberships.

In a heavily contested tri-state gambling market, Mount Airy saw year-over-year increases in hotel visits, casino traffic and annual revenues.

Mount Airy website mobile experience.

Broadcast television ran after the 2013 Super Bowl.

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