Enter itslearning, Europe’s leading Learning Management System, who turned to Halo to help gain market share by articulating why they’re the best option for K-12 school districts across the US.
Halo created a fully integrated campaign – from PR and social media to print and digital advertising – that focused on the connection that matters most, the one between students and their content, and demonstrated why itslearning’s depth of knowledge in education empowers it.
In addition, we created a discrete program for teachers because they are the everyday users, and highly influential in the process. That program included the development of a new teacher’s award as well as a social community called “The Teacher’s Lounge” which lives on the itslearning website.
The campaign dropped in September 2016 and is ramping up for K-12 hunting season. As part of our program we have implemented a brand awareness survey approach that will gauge audience sentiment throughout the campaign, so check back to see how we’re doing.