Capital Ideas
Increased financial pressure created an opportunity to change the way reinsurance was perceived within the industry. By positioning Guy Carpenter as a source of Capital Ideas, Halo transformed the brand from reinsurance brokers to creators of capital value for their clients.
Before the communications program was launched, we created an intensive internal program that fostered this major cultural shift. The program addressed all stakeholders from the CEO to new hires — and included everything from workshops, presentation training and even the creation of GC University, a professional development and training program.
Engaging App demonstrates the importance of a targeted financial plan.
